I don’t know if you’re anything like me, but make-up is not one of my strong points. And it probably isn’t helped by the fact that I’m normally rushing to get ready in the mornings. So I asked my friend Gemma from Gemma Hull Hair and Make-up if she would take us through an easy make-up routine for busy mums.
Hello. My name is Gemma and I have been a hair and make-up artist for 25 years. What I’m going to show you today is what I do nearly every day. I use a real mixture of products and so I’ll show you some brilliant products that are very reasonably priced, as well as those that are worth investing a bit more money in.
Let’s get started!
Firstly I would strongly advise using a moisturiser before putting any make-up onto your skin as it will have dehydrated overnight. Ideally choose a moisturiser that has a sun protection factor (SPF) in it – or buy a separate SPF if you prefer.
The next thing I would advise is to apply a foundation. I use The Ordinary foundation. It’s about £5 and I get it off Cult Beauty which is a website you can get some fantastic make-up from. If you are on the more mature side, I would recommend The Ordinary foundation with serum as it’s slightly more moisturising. The other thing you can use if you don’t use a foundation, which is equally as good, is a tinted moisturiser. I love tinted moisturisers because they’ve just got that little bit of a colour but gives you that really nice glow.
I apply it with a brush but you can put it on with your fingers. Spread it all out and get it all over your face and neck.
Next I’m going to dab a little concealer on. I use this Maybelline Instsant Anti-Age Eraser one. I just slap it on as quick as I can and use either fingers, a beauty blender or a sponge to rub it in. And that’s pretty much your base done. I’m not going to put powder on at this stage.
The next thing I’m going to do is my eyebrows as they are fantastic for making an impact. I brush them upwards and just for speed, I’ll simply use an eyeshadow for my eyebrows which, as long as you’re using a colour that matches, will work absolutely fine. The aim is just to put some colour through and follow the shape.
For eyes, I swear by these Pro Longwear Paint Pots by MAC. They are a bit pricey but they’re worth it to keep your eyeshadow on all day long. The only problem with these is that they dry out quite quickly. This particular shade is called Groundwork.
You can apply the cream with your fingers, or with a brush. If you choose a brush, choose a big fluffy one, like this one from Real Techniques. Just take it all over your eyelid as a base for your eye make-up. Once this is on the eyes, it sticks to your eyes, absorbing all the oil on your eyelid and preventing the creasing that you often get if you just use a powder. Use a large brush for the large surface areas and small brushes for more intricate work and blending.
When buying make-up brushes, remember that you are paying for the hair, so cheap synthetic ones probably won’t last you long. By investing in more expensive brushes, I’ve been able to get more than 15 years out of my mine.
Just before that dries, I’m going to apply my eyeshadow. You don’t need to use fancy eyeshadows although personally I am quite particular about mine as I do think you get better quality from the slightly more expensive brands. I use my finger to layer the eyeshadow on and the beauty is that this will last all day. Then I’ll take a blending brush to go over the edges and get rid of any harsh lines. You want it to look nice and smooth.
Next, it’s time to curl your eyelashes. I swear by eyelash curlers to really make a difference. Once you’ve placed them on your eyelashes, really lift up your lashes and gently open and close the curlers.
You may want to apply an eyeliner to give more definition to your eyes. Rather than choosing a liquid eyeliner which often terrifies people (!), I’m going to use a waterproof pencil eyeliner. This one by Rimmel is another product that I swear by. Take the pencil and draw on the waterline of your eye, rather than on the lid. If black is a bit too dark for you in the day, you could choose brown to soften the look slightly. If you like the winged look, you can add a small flick that follows the line of your lower lid and then blend it in slightly with your finger to soften the look. I like to add eyeliner to the bottom waterline for a more defined eye. You may want to add the eyeliner above your lashes on your top eyelid, however, if you do this I recommend drawing dots along the lash line and then joining them together, rather than trying to draw the whole line because often that’s when you’ll make mistakes.
Next up is mascara. You don’t need to spend lots of money on mascara; it’s more important that you choose one with a thick wand that will provide you with the length and thickness that you’re after. I really love these L’Oreal mascaras. Wiggle the brush up to coat the lashes. You can add a small amount to the bottom lashes for a heavier look.
The next thing I would recommend to do is dab on a bit of concealer under your eyes and then it in with a large soft brush. Because you haven’t got any powder on yet, this is a really good way to clean up if you make any mistakes or any eyeshadow that’s dropped down.
You might choose to leave it at that, however I do advise using a little bit of translucent powder. You don’t need to apply it to the whole face, so use a small brush with loose powder to set the concealer and also place onto any areas where you feel will get oily during the day. Don’t take it too far up into the eyes as it will really highlight wrinkles or dryness around your eyes.
Next, I would apply a bronzer. There are so many brilliant bronzers out there, but I absolutely swear by Hula by Benefit. The aim with bronzer is to slightly contour your face. Personally, for my square face, I place it underneath my cheekbone area to try and add some definition and to my jaw line. Make sure that you blend it down onto your neck so that your make-up blends in naturally.
I love a bit of colour on the cheeks so using a cream blush, I’m just going to tap it onto the apples of your cheeks where you smile. You can use powder, however I prefer the more natural sheen of a cream blush.
If you don’t have a blush, you can just dab a little bit of lipstick on instead!
The next step I would take is to apply a lip liner. This will define your lips and help to set your lipstick. I recommend this Mac lip pencil in Whirl; it’s a really nice natural colour. Apply it around the edges of your lips and all across the surface of your lips.
When it comes to the lipstick itself, I personally use Charlotte Tilbury Pillow Talk. The colour is perfect for everyday make-up and it smells delicious! There’s nothing wrong with choosing something brighter during the day – so be brave! It’s very difficult to get a lipstick to last all day. There are some that dry on your lips but I find they tend to crack. I think the only real solution is to keep topping up your lipstick throughout the day – if you can be bothered!
The final part to this make-up look is a bit of highlighter. I use a Primark iridescent highlighter which is brilliant and equally as good as the high end brands. Use a small fluffy brush to run it along the top of your cheekbones. Don’t use too much or it will make your face look oily.
And that is my look complete! What do you think?
Gemma is one of my chosen hair and make-up artists for clients coming into the studio for professional photoshoots. She’s created beautiful looks like these for clients in the past. If you would like to have your hair and make-up done to really make the most of your photography session, please let me know when booking. If you’d like to book Gemma for other occasions, please do get in touch with her at Gemma Hull Hair and Make-up.