The Business Blog
Storytelling through images: How photos can help you connect deeper with your audience
If you've followed me for a while, you'll know that I always bang on about the importance of first impressions - and the need to 'stop the scroll'. But every time we're on our phones, we're bombarded with different people, businesses and information (soooo much...
Are You Making These 7 Mistakes With Your Professional Headshot Photo?
Your headshot is often the first impression you make in the professional online world, so it's important to get it right. Here are some common pitfalls to avoid to make sure your headshot leaves an authentic and positive impact: Using an outdated photo: Your headshot...
The Enduring Power of Professional Photography in a Video World: Why Small Businesses Still Need It
In this day and age of small business owners having great success posting authentic, raw and often un-polished content on TikTok, you could be forgiven for wondering 'Why do businesses need professional photography?' Well I'm here to explain that, while TikToks and...
4 Ways to Improve Your Mental Health as a Small Business Owner
There's no denying that life as a small business owner can be stressful. Add into the mix a full or part-time job, children at home, and, oh, I don't know, small matters of pandemics, wars and economic crises to contend with, and it can be a recipe for disaster. I've...
5 Reasons a Skill Swap is a Great Idea
A skill (or talent) swap is where people or businesses team up to offer each other their product or service in a mutually beneficial arrangement. For example, as a photographer, I have used skill swaps to exchange professional photographs for services such as...
Top 5 Apps for Small Business Owners Looking for a Better Balance
Let me guess, there aren’t enough hours in the day, right? There is SOOO much to get done and it just feels so impossible to achieve everything we want to in between work, looking after the kids, keeping up with all the jobs there are to do at home, all the while...
5 Easy (and Free) Ways to Support Your Friend or Family Member’s Business
As someone who spends a lot of time around fellow business owners, it really surprised me when I had a conversation with a good friend who had no idea how easily he could show support for my business. I figured there must be lots of other people out there in the same...
5 Easy Ways to Mix Up Your Brand’s Visual Content
There are a million and one things we could all talk about in our social media posts, but before we can get people to listen, we need to grab their attention with some scroll-stopping visuals. Here's a few important reasons why: 70% of all human sensory receptors are...
Scared of Going Live? Here Are My Top Tips
Live video is one of the best ways to connect with your audience, not only because social media algorithms tend to thrust live videos right in front of the noses of your followers, but also because they attract a lot of engagement. More than 80% of people prefer live...
Katie is a lovely person and made me feel totally at ease during my maternity photoshoot, which I was a little apprehensive about! The pictures are gorgeous and something to treasure forever.